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Product
- Waldkorn®
Waldkorn® is not a specific type of bread, nor a particular grain. It is a consumer bread brand: an umbrella concept that brings together taste, authenticity, craftsmanship, quality, and tradition under a single, consistent identity.
Launched in the Netherlands in 1989, it has become a widely recognized bread brand, combining rich flavor, visible grains and seeds, and reliable baking performance.
Since its launch, Waldkorn® has become a trusted bread brand across Europe, recognized by bakers and consumers for its signature flavor, texture, and reliable performance.
Waldkorn® offers a strong, distinctive identity and a versatile platform to create new bread concepts, line extensions, and premium baked goods - from the original dark multigrain breads to modern innovations - helping bakeries and retailers respond to changing consumer expectations while maintaining a strong connection to tradition.
With Waldkorn® you can:
Produce contemporary, multi-grain bread concepts that are not only “better-for-you” but also rich in taste and authenticity.
Combine traditional elements (crust, shape, crumb) with modern concepts.
Meet consumer demands in relationto fiber enrichment, vitamin enrichment and cleaner label formulations.
Introduce innovations such as protein-enriched bread under a familiar, highly appreciated brand name.
Create an easily recognizable bread section with a unified brand identity.
Heritage concept
Builds on 30+ years of expertise since the first dark, airy multigrain bread
Brand Identity
Adds a recognizable visual and narrative layer to your bread assortment, supporting positioning and loyalty
Process-friendly mixes
Supports consistent dough handling, proofing and baking across setups
Versatility
Enables classic multigrain breads as well as modern concepts like protein bread
Coherent Storytelling
Connects tradition, evolution and innovation under one unified brand, that makes the difference on the shelves.
Flexible Formats
Adaptable to artisan bakeries, in-store bakeries and industrial lines
Daily Fresh Bread
Loaves and rolls baked fresh in artisan and in-store bakeries.
Foodservice & out-of-home
Bread and rolls for sandwiches, toasts and breakfast across hotels, cafés and catering.
Retail packaged bread
Sliced bread and sandwich loaves carrying the Waldkorn® identity.
Licensing/co-branding
Crackers, rusk, knäckebröd, home-bake mixes and other formats that extend the Waldkorn® experience beyond classic bread.
